The Saint Paul Hotel
The Saint Paul Hotel is regarded as one of the nation’s premier hotels. When approached to refresh this brand, we gave this legendary hotel the kid-glove treatment with impeccable design, photography and copytone.
The Saint Paul Hotel is the best in hospitality bar none. Every touch point needed to feel, look and sound inviting and welcoming, not stuffy or pompous. The photography shoot and art direction defined modern urban elegance while giving nod to the timeless allure of The Saint Paul Hotel. An updated style guide with fonts, colors and a refreshed logo added to the changes in the brand.
For the refresh of the website Flygirl Creative partnered with Clear Mpls to update an aging tech platform. Clear masterfully translated the visual brand guidelines and brought them to life.